Tag Archives: Behavioral economics

Human decision-making is often irrational. However, the biases that people show when they make irrational decisions are in fact predictable! For example, people will tend to: (a) be biased towards overestimating small probabilities; (b) favor short-term rewards over longer-term rewards (present bias); and (c) prefer avoiding loss over acquiring gain (loss aversion bias). Behavioral economics, studies these ‘predictable irrationalities’ and proposes ways these natural biases can be used constructively to help people make behavioral changes. The application of behavioral economics offers strong promise as an approach to enhance patient motivation to adhere.

Patients’ Adherence Decision-Making: The Roles of Emotion and Logic

For patients, adherence decision-making is based on a mix of emotion and logic. Understanding where an individual patient’s balance point lies and responding appropriately could be a major key to better adherence. Roles of Emotion and Logic in Decision-Making If asked whether your decision-making processes leaned more on logic or emotion; what would you say? I’d guess most of us believe our decisions emerge from a rational and logical consideration… Read More »

Behavioral Economics: A Promising New Way to Improve Adherence

Behavioral economics describes and predicts how common biases influence our decision-making. An understanding of these biases opens up promising new ways to improve adherence. Read on to find out more. Patient motivation is a key factor for improving adherence. My last post presented reasons for including Motivational Interviewing into any adherence improvement plan; to boost patients’ internal motivation to adhere. Now here’s another way to approach the motivation issue. An… Read More »

How Can HCPs Improve Patient Motivation to Adhere?

Lack of patient motivation is a major barrier to adherence; one that may be under-recognized and under-addressed. Yet highly effective ways exist to both assess and improve motivation to adhere. This post explores the available tools to improve patient motivation. Is Patient Motivation an Adherence Deal Breaker? My last post explored the importance of patient motivation as an adherence factor. It concluded that lack of motivation to adhere can be a… Read More »